Frank Smith

Senior Copywriter

Lumen Technologies

Aug. 2022 — Present

• Lead writer for omni-channel acquisition and retention campaigns, producing 100+ quarterly multi-channel B2B and B2C assets (videos, podcasts, radio scripts, digital, print) that strengthened brand awareness and increased engagement.

• Developed SME-level knowledge to partner with design, product, and marketing to deliver integrated campaigns and conversion-optimized marketing communications that generated 280K new sales, added tens of thousands of net new customers, and helped grow our fiber subscriber base to over 900K

• Produced UX copy for digital buyflows, A/B testing tone and clarity adjustments that improved conversion rates by 15% and reduced cart abandonment by 10%, directly supporting sales pipeline growth.

Senior Copywriter

Infor

Nov. 2013 — Aug. 2022

• Delivered 40+ assets per quarter, driving visibility and positioning Infor as a thought leader across key industries, including manufacturing, supply chain, healthcare, and financial services.

• Produced B2B SaaS demand-generation and expansion content (white papers, case studies, landing pages, infographics) that supported pipeline growth and drove qualified leads.

• ·Built and maintained style guides and digital asset libraries, evolving voice and messaging frameworks in line with market trends and competitive positioning, and enabling 500+ campaign assets annually with consistency and efficiency.

• Created product messaging, campaign copy, and UX flows that translated technical SaaS solutions into compelling customer-facing narratives.

Publications Editor

Frost & Sullivan

Feb. 2012 — Oct. 2013

• ·Redefined brand voice and content strategy across healthcare, innovation, and finance, driving a 20% lift in subscriber engagement among 50,000+ professionals.

• ·Developed and executed multi-channel campaigns for Fortune 500 clients (AT&T, Cisco, HP, IBM, Sprint), aligning creative content with business goals and improving ROI.

• ·Optimized editorial workflows for digital and print publications, reducing turnaround time while maintaining quality standards.

Copywriter

AOL

Jan. 2010 — Feb. 2012

• Wrote and optimized localized content for Patch.com’s nationwide network of 200+ hyper-local sites, boosting engagement and readership across regional markets.

• Implemented SEO strategies across 200+ sites, improving keyword rankings, driving organic traffic, and increasing visibility.

Managing Editor

Greentech Media

May 2008 — Dec. 2009

• Directed daily editorial operations, managing schedules, standards, and content delivery to provide high-quality news and research to a specialized audience of clean tech decision-makers.

• Led content strategy for website rebuild, applying design thinking to create a refreshed, branded user experience that improved UX experience, navigation, usability, and paid subscription growth.

• Collaborated with developers and designers to launch a new CMS on time and on budget, improving content production efficiency and subscription flows.

Senior Editor

United Business Media

Aug. 2005 — May 2008

• Managed and produced daily content for LightReading.com and affiliated B2B portals, covering streaming media, cybersecurity, and emerging startups to drive readership.

• Developed and maintained style guides, applied SEO best practices, and streamlined copy workflows, ensuring consistent publishing schedules and audience growth.