Expertise in storytelling, brand development, and digital engagement. Skilled in leading data-driven campaigns, optimizing content for digital, and crafting compelling messaging across media platforms. Proficient in leveraging tools and technologies to deliver measurable results and enhance brand impact.
Lumen Technologies
Aug. 2022 — Present
Lead writer and creative director developing and driving the messaging for campaigns and marketing materials (videos, podcasts, and radio scripts, digital and print content) for the Quantum Fiber brand.
Developed SME-level knowledge for B2B and B2C product lines for Fortune 150 company, including foundation, positioning, voice, and tone standards.
Played a key role in enhancing team efficiency with streamlined workflows for copy and design review and approval, reducing project turnaround time for 400+ assets produced quarterly.
Infor
Nov. 2013 — Aug. 2022
Designed style guides and digital asset libraries, simplifying the creation of 500+ marketing assets for global advertising campaigns and Infor.com content strategy.
Produced 40+ marketing assets per quarter promoting product/service benefits, thought leadership, and customer case studies for manufacturing, distribution, supply chain, healthcare, financial services.
Frost & Sullivan
Feb. 2012 — Oct. 2013
Refreshed the brand voice and strategy for healthcare, innovation, and finance content reaching tens of thousands of targeted readers, driving a 20% increase in subscriber engagement.
Designed and executed high-impact marketing campaigns for Fortune 500 clients, including AT&T, Cisco, HP, IBM, and Sprint.
Streamlined content creation process, reducing production time while maintaining editorial excellence across digital and print materials.
AOL
Jan. 2010 — Feb. 2012
Developed and optimized localized content for Patch.com, enhancing engagement across a national network of hyper-local news platforms.
Implemented SEO best practices, increasing site traffic and improving search visibility for 200+ regional websites.
Greentech Media
May 2008 — Dec. 2009
Directed the editorial team to produce industry-leading reporting and research, increasing monthly readership by aligning content with increasing interest in the clean energy industry.
·Led the relaunch and rebrand of the copy and brand voice for Greentechmedia’s online presence, including working with vendors and web team to launch a new content management system on budget and on time.
Helped produce industry-leading reports and news with data from GTM cited by the US DoE and in two Presidential State of the Union addresses.
United Business Media
Aug. 2005 — May 2008
Led content strategy for digital media content portals for LightReading.com through targeted daily reporting on emerging technology trends in streaming media,
Implemented social media outreach strategies, increasing user and subscriber engagement.
Front-End Web Design | General Assembly |
MFA, Creative Writing | The New School |
BFA, English Literature | Wright State University |
Articles, white papers, billboards | |
Media | Radio, podcasts, videos |
Social | Campaigns, organic social |